Written by: ASN



Time to read 4 min

What’s the first thing you think of when somebody says ‘protein powder’?

A shiny tub of Optimum Nutrition Gold Standard Whey.

You’ve probably heard about Optimum Nutrition’s Gold Standard Whey before. This industry-renowned formula is widely regarded as the best protein powder in Australia. The household name is the typical go-to for the average gym-goer and athletes alike. It has consistently been recognised as the most awarded, reviewed, and best-selling protein supplement globally, and for a good reason.

What is whey?

Whey protein has quickly become a popular supplement among fitness enthusiasts and athletes alike. But what exactly is it? Whey protein is a byproduct of cheese production and is extracted from milk. It is a complete protein, meaning it has all nine essential amino acids that our body cannot produce on its own.

This type of protein is quickly absorbed by the body, making it an ideal supplement for post-workout recovery. In addition to helping repair and rebuild muscles, whey protein can also aid in weight loss. It can help to keep you feeling full for longer periods of time, which may lead to a decrease in overall caloric consumption.

However, it's important to remember that whey protein supplements should not be used as a meal replacement but rather as a supplement to a healthy diet and exercise routine.

Why do you take it?

Protein is of paramount importance to the human body. Every cell contains protein, and your body needs it to help repair cells and make new ones. Healthy adults all need to consume enough protein in their diet to meet their needs. Furthermore, it is essential for muscle and muscle building.

Why? Because physical activity increases muscle protein breakdown (MPB). MPB is a process where your body breaks down old damaged muscle fibres to make new muscle fibres. For a muscle to grow (aka. hypertrophy), the rate of muscle protein synthesis (MPS) must be greater than the rate of muscle protein breakdown (MPB). Whey protein has the greatest effect on increasing MPS and is therefore used as a supplement to build muscle.

The Gold Standard formula

Optimum Nutrition has revolutionised the protein market with its Gold Standard Whey Protein, a powerhouse formula that elevates muscle support to extraordinary levels. Packed with a robust 24 grams of premium whey protein per serving, this cutting-edge blend is meticulously crafted to enhance muscle repair and growth post-workout. The formula's strategic combination of whey protein isolate, whey protein concentrate, and whey peptides sets it apart, ensuring optimal results for your fitness goals.

Catering to the needs of athletes and fitness enthusiasts, Optimum Nutrition's Gold Standard Whey Protein is a game-changer in tissue building and repair. Its gluten-free composition, rigorously tested for banned substances and certified by Informed Choice, guarantees purity and safety. The inclusion of 5.5 grams of naturally occurring BCAAs, along with glutamine, fortifies the formula's support for tissue building and repair, cementing its status as an industry leader.

Whether you're a seasoned weightlifter or a casual athlete, this protein powder is your ultimate companion in achieving muscle-building milestones. Not only does it contribute to bone health, muscle maintenance, and growth, but it also upholds the highest standards of quality and performance. With Optimum Nutrition's Gold Standard Whey Protein, you're not just getting a product – you're investing in a transformative fitness journey. Experience the unparalleled excellence of the world's best protein today and witness the significant impact it can have on your pursuit of fitness goals.


Protein is referred to as the building blocks of your muscles. When combined with resistance training, eating adequate amounts of protein will help you maintain muscle mass and stimulate muscle growth. Using whey protein may also aid in weight loss as it is very satiating and will help mitigate muscle loss. Whey protein helps your muscles recover from exercise and is a convenient meal replacement option.

Optimum Nutrition Gold Standard Whey is a top-rated option for several reasons. It contains 24g of protein per serving, making it effective at promoting muscle growth. Additionally, Optimum Nutrition Gold Standard Whey contains minimal amounts of fat and carbohydrates, making it a great option for individuals who are watching their macro-nutrient intake. By incorporating whey protein powder into your diet, you can achieve your fitness goals more efficiently. Optimum Nutrition Gold Standard Whey is the best protein option on the market for optimal muscle growth and repair.

How and when to use Optimum Nutrition’s Gold Standard 100% Whey?

Optimum Nutrition’s Gold Standard Whey is easy to mix with water using a spoon or shaker. You can also blend it with milk or use it when baking and cooking. 100% Whey can be used as a meal replacement to fill nutritional gaps throughout your day or around your training to help support muscle recovery and growth.

The best time to use this formula is immediately after exercise, allowing you to refuel your body with essential nutrients vital for growth, strength, and recovery.

The Bottom Line

If you’re looking for a serious protein powder that can fuel your muscle and physique goals, it’s hard to find a stronger formula than Optimum Nutrition Gold Standard Whey. This industry-renowned formula is banned-substance-tested and designed to support optimal nutrient intake, especially after resistance training.

Ready to get serious about your goals and see what everybody's talking about? Shop Optimum Nutrition Gold Standard 100% Whey in-store and online at ASN!

If you want to learn more about this renowned whey protein blend, we’ll give you the run-down. Simply head in-store or reach out online, and our friendly team can tell you everything you need to know about Optimum Nutrition Gold Standard Whey.