FUELR

FUELR is built for the relentless athlete, the one chasing bigger goals, pushing harder, and refusing to slow down. Designed in collaboration with elite sports nutritionists and trusted by professional athletes, FUELR gels are more than just fuel. They’re a carefully engineered performance tool for runners, cyclists, triathletes and endurance athletes who want to go further, faster, and stronger. Whether it’s a full marathon, a trail running event or a weekend half marathon, FUELR delivers the clean, effective energy you need when performance matters most. Many athletes use them alongside energy drinks and gels to keep hydration and fuelling in sync from the first kilometre to the finish line.

Who is FUELR?

Born from a passion for solving real athlete problems, FUELR is redefining the running gel experience. Each Fuelr gel is formulated for easy absorption, providing quick-access carbohydrates that help maintain energy levels during long-distance events. The range includes smooth isotonic gels for hydration and fuelling in one step, as well as caffeinated gels for those who want a mental and physical lift when fatigue starts to set in. Whether you’re on the road, on the trail or tackling back-to-back training sessions, FUELR fits seamlessly into your performance plan. Athletes often pair them with sports performance products for sustained output, or combine them with carbohydrates and intraworkout formulas to support endurance on race day.

Shop FUELR now at ASN

At ASN, you’ll find FUELR gels trusted by pros and embraced by everyday athletes chasing their next PB. They’re ideal for marathon and long-distance runners, providing a reliable source of energy without the heaviness or stomach discomfort that can come with traditional sports gels. From race fuel on your hardest training days to that final surge across the finish line, FUELR is there to deliver. Many endurance athletes combine them with targeted energy products to keep performance sharp, especially during peak competition.