Pure Sports Nutrition
Fuel your training with clean, high-quality sports nutrition from PURE Sports Nutrition, created by athletes, for athletes. Founded in 2012 by brother-sister duo Simon Kraak and Marewa Sutherland, PURE began with a mission to make sports supplements free from artificial flavours, unnecessary fillers and low-quality ingredients. Their first creation, PURE Electrolyte Hydration, quickly became a go-to for athletes needing effective hydration support during demanding sessions. Since then, the brand has expanded to include PURE gels, recovery blends and carbohydrate-based energy solutions that have become staples for endurance athletes, triathletes and gym-goers alike. Many competitors use PURE products alongside other sports nutrition staples such as energy drinks and gels to maintain optimal energy and hydration levels throughout training and competition.
Why Pure Gels
When performance and endurance matter most, PURE gels deliver smooth, easy-to-digest carbohydrates designed for rapid absorption. Athletes competing in long events often pair them with targeted sports performance products to sustain pace and power. Those focused on fuelling long rides or extended runs may integrate them with carbohydrates to replenish glycogen stores, while combining with intraworkout hydration can help offset fluid and electrolyte losses. Available in both caffeinated and non-caffeinated options, they provide the flexibility to choose between a heightened sense of focus or a steady, stimulant-free energy supply. Every formula is crafted without artificial flavours or colours, ensuring clean and reliable fuel from start to finish.
Purchase PURE Sports Nutrition at ASN now
PURE is trusted by endurance athletes, marathon runners, cyclists and high-intensity trainers for its uncompromising approach to quality. Many find that incorporating performance nutrition with PURE gels helps sustain output, while others seeking all-day stamina turn to endurance-focused formulas. Shorter, more explosive sessions can benefit from additional energy supplementation, and those looking to support post-session muscle repair often include muscle and performance products in their training plan.
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Pure Sports Nutrition FAQs
When should I use PURE gels?
PURE gels are best taken during training or competition when you need an immediate and sustained source of energy. They are especially effective for endurance events, long rides and high-intensity sessions where performance is key.
Which PURE gel should I choose, with or without caffeine?
Caffeinated gels are ideal when you want an additional boost in focus, alertness and perceived energy. Non-caffeinated gels are suited for those who prefer steady energy without the stimulating effects of caffeine.
Can I use PURE gels with other sports nutrition products?
Absolutely. PURE gels work seamlessly with other intraworkout, sports performance or recovery products to help you stay fuelled, hydrated and performing at your peak from start to finish.