Table of contents
Every day, millions of Australians take a pill to treat a symptom — not a solution.
Fatigue? We reach for caffeine.
Sleep problems? Sedatives.
High blood pressure? Medication.
But these symptoms are not diseases. They’re signals. Our bodies are asking for help — and too often, we’re not listening.
It’s time to stop chasing short-term fixes and start building long-term health from the inside out.
We’re Living Longer — But Sicker
Australians are now living longer than ever before.
Life expectancy has reached 81.3 years for men and 85.1 for women (AIHW, 2023a).
But here’s the catch:
We’re also spending more of those years in poor health. Men now spend an average of 1 additional year, and women 1.3 additional years, living with illness or injury. Despite medical advances, the proportion of life spent in full health hasn’t improved in decades.
And chronic conditions aren’t just common — they’ve become the new normal.
In 2022, 90% of all deaths were caused by chronic diseases (AIHW, 2024a)
Dementia alone now accounts for 9% of all deaths
Australians lost 5.6 million years of healthy life to disease in 2023 (AIHW, 2023a)
This is the reality we’re facing:
We’re not just living longer, we’re spending more years needing care, managing medications, and losing independence.
If we don’t address the root causes now, we risk becoming the generation that normalises illness as a way of life and passes that burden onto the next.
Because the truth is, our future health isn’t just about us.
It’s about our children — who will watch how we age, and often carry the responsibility of caring for us if we don’t care for ourselves. We owe it to them to make better choices now. To invest in the foundations of health, not for perfection, but for quality of life in the decades to come.
More years mean little if we’re too unwell to enjoy them.
“You don’t just protect your future by investing in your health — you protect the people who love you from carrying a weight that could have been prevented.”
The Real Crisis: Lifestyle, Not Luck
Chronic disease is not inevitable. In fact, up to 38% of Australia’s total disease burden is considered preventable (AIHW, 2021a).
But our daily choices — and the system we live in — are setting us up for sickness:
Multimorbidity (2+ chronic conditions) now affects 1 in 5 Australians
Obesity has overtaken smoking as the leading risk factor for preventable death
73% of total health spending goes toward managing chronic conditions
Almost 1 in 6 Australians now claim Chronic Disease Management through Medicare (AIHW, 2024d)
This isn’t a failure of willpower. It’s a failure of focus.
We’re not broken — we’re undernourished, over-stimulated, and deeply disconnected from what health really is.
The Prevention Gap
So why aren’t we prioritising prevention?
Because prevention doesn’t make money.
There’s no billion-dollar drug for eating vegetables or getting sunlight.
But those are the true foundations of health and right now, we’re missing them.
Here’s the reality:
We’re not facing a lack of access — we’re facing a lack of awareness, accountability, and connection to real health.
99% of children and 90% of adults don’t eat enough vegetables.
Nearly 80% of adults aged 19–50 under-consume fruit.
Over 80% of the population lacks adequate dairy intake.
Around 33% of daily energy comes from discretionary (nutrient-poor) foods.
For adults aged 51–70, alcohol makes up 22% of that intake.
And when it comes to body weight, the numbers are even more sobering:
66% of Australian adults are living with overweight or obesity — that’s approximately 13 million people.
32% are living with obesity, and 13% with severe obesity (BMI ≥35).
These conditions aren’t just aesthetic — they’re directly driving disease.
In 2018, overweight and obesity were responsible for:
55% of type 2 diabetes disease burden
51% of hypertensive heart disease burden
49% of uterine cancer burden
43% of gout burden
42% of chronic kidney disease burden
This is not about shame. This is about waking up to the cost of disconnection — from our food, our bodies, our health, and our choices.
DALY (Disability-Adjusted Life Years) is a measure of overall disease burden, combining years of healthy life lost due to illness, disability, or early death. This graph shows how much of that burden is linked to overweight and obesity in 2018.
The Profit of Sickness
Here’s a hard truth: there’s no money in healthy people.
The modern health industry isn’t built around prevention, it’s built around management. Around repeat prescriptions. Around lifelong customers.
Take insulin, for example.
Globally, the insulin market is worth over US $28.33 billion (2023) — and growing.
Not because we’re winning the fight against diabetes, but because more people are developing it every year. In Australia, over 1.3 million people are living with diabetes, and most of them rely on medication to get through the day (AIHW, 2024d)
But what many don’t realise is that type 2 diabetes is largely preventable. It's the result of chronic blood sugar imbalance, poor nutrition, stress, and sedentary lifestyles — not bad luck or genetics alone.
Still, prevention doesn’t pay.
This is where the system reveals itself:
Big Food creates ultra-processed, nutrient-poor products that drive metabolic dysfunction.
Big Agriculture floods the market with cheap, high-margin commodities (like corn, soy, wheat) that form the base of those products.
Big Pharma steps in with billion-dollar drugs to manage the damage.
It’s a perfectly engineered cycle, one that profits from pain, not prevention.
And that’s why the burden is falling back on us.
On our choices.
On our awareness.
On our willingness to opt out of a system designed to keep us dependent.
Because real health — the kind that lasts — doesn’t come in a packet or a pill.
It comes from habits, from consistency, from reclaiming responsibility before we’re forced to.
What Is the Great Health Reset?
It’s not a campaign. It’s a call to action.
The Great Health Reset is about reclaiming your baseline; energy, sleep, strength, digestion, and mental clarity, through the daily habits that support real wellbeing.
We’re shifting the focus from aesthetics to function.
From symptom-chasing to root-cause healing.
From sick care to true health care.
The 5 Foundations of Real Health
1. Nutrition: Food as Information
Eat whole foods: vegetables, fruit, lean protein, healthy fats, fibre
Limit ultra-processed foods, additives, and refined sugars
Prioritise protein to support metabolism, recovery, and muscle maintenance
Balance blood sugar with meals that include protein, fats, and fibre
Hydrate with electrolytes — not just plain water — to support cellular function
2. Movement: Consistent, Not Extreme
Move daily, even if it’s just walking or stretching
Strength train 2–3x per week to preserve muscle and improve longevity
Include cardiovascular training to support heart health
Use mindful movement (yoga, breathwork) to regulate stress
3. Sleep: The Untouchable Pillar
Aim for 7–9 hours of consistent, high-quality rest
Reduce screen exposure and overstimulation in the evenings
Support sleep naturally with magnesium, routine, and light exposure
4. Environment: The Hidden Influence
Reduce plastics, endocrine disruptors, and synthetic fragrances
Clean up your space — physical clutter affects mental health
Declutter your digital life and reduce stimulation
5. Connection: The Missing Link
Loneliness is more dangerous than smoking
Prioritise time with people who lift you up
Human connection supports immune health, emotional stability, and even lifespan
Where ASN Comes In
At ASN, we believe education is everything.
That’s why The Great Health Reset is focused on the essentials most people overlook — but can't live without once they feel the difference.
We're here to help customers:
Understand how magnesium supports sleep, stress and muscle repair
Discover how collagen supports soft tissue recovery, joints and mobility
Rebuild hydration habits with high-quality electrolytes
Nourish the gut with greens and functional ingredients that support digestion, immunity, and energy
Because health isn’t a product — it’s a lifestyle.
And our stores aren’t just shelves — they’re the frontline of a wellness movement.
Fuel Your Body. Fix Your Future.
You don’t have to wait for a diagnosis to make a change.
You don’t have to be perfect — you just have to start.
Real health isn’t found in a pill.
It’s built, one smart choice at a time.
And the time is now.
The Great Health Reset starts with you.
Summary
Australians are living longer, but with more years spent in poor health and chronic disease.
90% of deaths in 2022 were due to chronic disease — and many of these are preventable.
Lifestyle-related diseases now affect 1 in 5 Australians, with obesity overtaking smoking as the #1 risk factor.
Prevention doesn’t profit — so the health industry is built around lifelong management, not true wellbeing.
Most Australians fall short on basic nutrition — with 99% of kids and 90% of adults under-consuming vegetables.
Nearly 1 in 3 adults live with obesity, and 1 in 6 are on Medicare Chronic Disease Management plans.
The health system profits from sickness: ultra-processed foods fuel disease, and pharmaceuticals manage the damage.
The "Great Health Reset" is about reclaiming true health through habits: food, movement, sleep, environment, and connection.
ASN’s role is to educate and empower customers to take control of their health — starting with foundational nutrition and lifestyle support.
Real health doesn’t come in a pill — it’s built through consistent, daily choices.
You don’t have to be perfect — you just have to start.
References
Australian Institute of Health and Welfare. (2024a). Diet. Australian Institute of Health and Welfare. https://www.aihw.gov.au/reports/food-nutrition/diet
Australian Institute of Health and Welfare. (2024b, June 17). Overweight and Obesity. Australian Institute of Health and Welfare; Australian Government. https://www.aihw.gov.au/reports/overweight-obesity/overweight-and-obesity/contents/summary
Australian Institute of Health and Welfare. (2024c, July 2). Australia’s Health 2024: Data Insights: The Ongoing Challenge of Chronic Conditions in Australia. Australian Institute of Health and Welfare. https://www.aihw.gov.au/reports/australias-health/chronic-conditions-challenge
Australian Institute of Health and Welfare. (2024d, December 12). Diabetes: Australian facts. Australian Institute of Health and Welfare. https://www.aihw.gov.au/reports/diabetes/diabetes/contents/how-common-is-diabetes/all-diabetes
