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We know you love working out your body, but are you taking care of your brain?

If you’re struggling to focus, are overwhelmed with work and need a cognitive guide to help you remember key dates and lift your mood, enhance your mental energy and increase alertness, it might be time to try a nootropic supplement.

Sitting on the shelves across our ASN stores, we provide a range of nootropics that can optimise your brain function and help you perform with the cognitive clarity that a busy life requires.


Nootropic supplements can support healthy cognitive function and contain a range of ingredients that are incorporated to give you the best platform for success from a mental level. Nootropics are designed to improve memory, concentration, focus, motivation, productivity and more, and can improve cognitive function without the added energy of pre-workout supplements.

Nootropics and brain-boosting supplements are built on a core that generally includes L-Theanine, caffeine, Ginseng, Ashwagandha, Omega-3, Bacopa monnieri, Citicoline and more.

Nootropic formulas like Gamma Labs G Fuel can optimise your brain function and help you support energy, focus, reactions and endurance. Brain Gains Switch On 2.0  is designed to stimulate focus, cognitive function, mood, energy and drive, while Goli Ashwagandha may help you relax, restore and unwind, and support sleep.

If you need focus, you may need nootropics.


As the leading sports nutrition retailer in Australia, ASN are proud stockists of a comprehensive catalogue of nootropic supplements that support memory, concentration and focus. Our range of nootropics may support your cognitive function and support a healthy brain.

If you’re looking for a supplement that can support your brain health and need a hand finding the best product for you, pick up a nootropic. Simply jump online or drop into one of our 34 Australian stores, and our friendly team will help you find what you’re looking for. For more about nootropics check out our article on The Rise of Nootropics: What Are They and Do You Need Them?

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What are nootropics?

Nootropics refer to supplements that help to increase cognitive function and promote brain health. These formulas come most commonly in powder or capsule form and are used to support memory and learning, focus and motivation, mood and creativity, all while helping you through stress and supporting you against the effects of age-related cognitive decline (Guild, B. 2023).

How do nootropics work?

Nootropics work in a number of ways to improve your brain health and cognitive performance. These include supporting brain regeneration by promoting neurogenesis, improving blood through the brain, elevating brain energy, modulating brain waves and protecting the brain by fighting against inflammation and oxidative stress (Guild, B. 2023).

What are the different forms of nootropics?

Nootropics come in several forms that can suit your cognitive performance. These supplements typically include caffeine for its positive cognitive properties and generally include pre-workouts, coffee formulas and ashwagandha supplements. Common nootropic ingredients include caffeine, L-Theanine, omega-3s, Gingko Biloba, Panax Ginseng, Rhodiola and more (Berry, J. 2019).

What are the benefits of taking nootropics?

Nootropics can help you improve your memory, increase your alertness, boost your energy levels, and elevate your concentration levels. These formulas can offer short & long-term benefits that can improve your mood, memory, attention, sleep quality, motivation, brain regeneration and more (Velazquez, R. 2020).

What are the most popular nootropics?

Among our most popular nootropics, you will find Brain Gains Switch On 2.0, which is designed to stimulate focus, cognitive function, mood, energy and drive. Gamma Labs G-Fuel is another popular formula that can improve energy, focus, reactions and endurance, and is perfect if you’re gaming, studying or training. 

What is the best way to take nootropics?

This will depend on the product that you are taking. For powder-based formulas, they are best mixed with a cold glass of water. Make sure you check the nutritional panel on the back of the product for instructions on how best to take your nootropic.

Are there any side effects associated with taking nootropics?

As is the case with all supplements, there is always the chance that you will experience side effects. These side effects may include sleep disturbances, high blood pressure, and fast heart rate. If you experience any side effects, consult a medical professional (Berry, J. 2019).

How long do nootropics take to work?

Nootropics all operate on different levels. While some may be fast-acting, others may need a few days or weeks to yield results. Some may kick in straightaway, delivering a short and effective cognitive boost to help you perform upcoming tasks, while others may slowly build to improve your brain function on a longer-term basis (Wolford, J. 2021).

What are the long-term effects of taking nootropics?

Nootropics can offer a range of long-term effects that include improved long-term memory recall, enhanced brain repair and maintenance, decreased oxidative stress, improved mitochondrial energy output, increased cognitive longevity and a range of other brain health benefits that can improve your cognitive performance (Velazquez, R. 2022).