Worldwide Leader

Tanita is the world leader in precision electronic scales. With almost 50% of its domestic market share, the name of Tanita is now a household word in Japan.

Tanita's Mission

Tanita's goal is to help people enjoy healthier lives.

In 1990, the Tanita Best Weight Research and Development Center was established to fulfill this commitment. The Center, located in Tokyo, studies the relationship between a person's weight and well-being by analyzing not only medical and nutritional conditions, but also the impact of physical activity, psychological stress and sociological factors.

Public Awareness Initiatives

Tanita commissions the Annual American Body Fat Perception Poll, a national research survey to measure Americans' understanding of important health and fitness issues. To date, poll findings confirm Americans' lack of understanding which may be putting them at increased risk for serious health complications. In addition, most falsely believe that reducing body fat is a short-term proposition.