GENr8 is a new, global sport nutrition company led by Anthony L. Almada, MSc. Mr Almada, a nutritional and exercise biochemist, was the co-founder and science and research leader of EAS, the first sport nutrition company to commercialize creatine in North America and effectively utilize university research and intellectual property to create innovative and effective sport nutrition products.

GENR8 has one governing principle in regard to its products - Proof Before Promises™! Before we make any claims about a GENR8 product, we are absolutely certain that the formulation is university research-proven to be superior to all other related sport nutrition products. That’s what Proof Before Promises™ means and why GENR8 is the preferred brand of elite athletes and Olympic competitors world-wide.