Gen-Tec Nutrition was founded in 1999 by Nick Jones who has devoted 21 years of his life to nutrition, health and the art of Bodybuilding.

First and foremost, Nick Jones is a sports nutritionist whose goal is to improve quality of life and enhance performance through superior nutrition, exercise and specific supplementation. Nick's dedication to body building has paid dividends throughout the past 11 years and has been justified by his achievements through local, national and international platforms. His achievements include Mr World , Mr Australia, Mr Australasia and 1st runner-up in the prestigious Mr. Universe competition.