Our origins: EAS is a US based performance nutrition company originally introduced into New Zealand in 1996 by First Nutrition (it's authorised New Zealand distributor) and soon become the nation's number one selling name in sport supplements. Coupled with the transformation programme Body for Life, EAS is literally becoming a household name with tens of thousands of Kiwi's successfully completing Body for Life every year. In fact, New Zealand has more entrants per capita in the international Body for Life Challenge than any other country in the world!